David Zohar
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Product Launch Strategies
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Contents.
1. Introduction
2. Goals Of This Section
3. Promotion Preparation: Getting The Word Out Part 1
3b. A Heads Up
3c. Getting Started
3d. The Checklist Begins
3e. The Structure
3f. The All Powerful Resource Snowball
3g. Pre-Launch Checklists
3h. Sorted
4. Summary
5. Goals Of This Section
6. Getting The Word Out 2
6b. Circulating Your Resources: New Blood
6c. JV’s. Cards On The Table
6d. It’s All About The Resources
6e. Trouble With JV’s
6f. 2 Weeks & 10 JV’s Later
6g. Watching & Listening
7. Summary
8. Goals Of This Section
9. Getting The Word Out 3
9b. The Day After
9c. What We’ve Achieved So Far
9d. Back To Business
9e. Research: Numbers Don’t Lie
9f. Promotion Re-Visited
9g Bringing Your Resources Back Into Play
9h. What You’ve Gained With This Promotion Drive 10. Summary
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3. Promotion Preparation, Getting The Word Out 1.
Greetings, and welcome to the section entitled getting the word out, your two week promotion timeline. In this section we're going to be building the full picture for your product launches. We're going to touch on every relevant subject in such a way that will leave you with a clear picture of how to launch any and all of your products, present and future, with a big bang. This is very much a ‘what’ to do and when report. Note: You may need prior knowledge to use this guide.
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