David Zohar
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Contents:
Introduction Guerilla Marketing Welcome
Section I – Getting Started With Coupon Marketing
Section II – How To Use Coupons In Your Marketing
Strategy
Section III – Examples Of How Coupons Have Been Used
As A Marketing Tactic
Section IV – Creating Coupons
Section V- MarketingWithCoupons.com Advertising
System
Section VI- Resources
Section VII- Conclusion
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Getting Started With Coupon Marketing
Coupons can be used in just about every business. I’ve sat and
thought and thought about it, but I can’t think of any business that
coupons can’t be used in.
Coupons can be used to drive traffic to your site, reach new
customers, entice past customers to purchase from you again, to sell
big ticket items by offering a discount on them, to get customers to
buy more from you, and so many other different ways.
Coupons can also create a “buzz” about your business. There are
people who specialize in what is called “buzz marketing”. I’m sure
you’ve buzzed about a product. Have you ever bought a product and
been so delighted with it that you told your family and friends, or even
complete strangers that were standing in the grocery isle next to you
thinking about buying this product. Then you have “buzzed”. That’s
exactly what coupons can do for your business. If you are offering a
coupon for your product or service, and you get one happy customer
you can bet they are going to tell others. This will set off a viral buzz
that will bring more and more people to your business.
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